August 2011
Champion of the Playground
You know how hard it is to get kids to do some exercise these days? Well the Fruit Shoot people are all about a healthy lifestyle (and squash) so they have been thinking of a good way to get the kids out there to play. The idea is simple; a national league to crown the Champion of the Playground.
BBH came up with the idea to encourage kids to do more outdoor activity,with the aid of a special kit that includes a skipping rope and a hacky sack that records your result. We got involved with unit9 to create an on-line place where the kids can show and compare their results with other participants.
