Comcastic Interface and animations
Our lovely friends at Unit9 contacted us to do an interface and come up with an art-direction that would melt with the lovely visuals for Comcast Town. By mixing the quirkiness of the campaign with our own love for everything that’s colorful, we created a clean and simple interface that will stick with the campaign forever. This site has already been awarded an FWA and we’re sure that it will keep rocking those award shows!
It’s made out of love and pixels.
It was important for the interface to have a design solid enough to handle new content brought in by phases 3-4 months down the line. Since content was king in Comcast Town we striped the interface of everything that would make it cumbersome or confusing, but kept the small touches of color and worked with lovely animations to give it depth. For us it wasn’t just an interface, it needed soul and it needed personality not to look awkward in the delicious world of Comcast Town! And if you ask us it’s a perfect fit!
Long live the Logo
No campaign is complete without a right logo, to remedy this we created a miniature version of the town seen from another perspective, and we made it big! This baby can be displayed on any billboard in the world and still be vibrant and full of lovely detail.
Production Company: Unit9
Agency: Goodby Silverstein & Partners
