Turn Around

Doing the interactive direction on this job we had to face several challenges; how do you create a site that’s still personal and at the same time conveys FedEx core values and can hold a lot of information?
It’s obvious, you make everyone tiny and populate the backside of the world with doors and stairs!
There where plenty of other fun stuff that didn’t make it in in the end, a rocket man, day/night cycle and random dances.

Hopefully they will appear if there’s ever a 2.0 version.

Experience FedEx

Agency: Atmospherebbdo
Production Company: Unit9