Philips A Simple Switch
June 11, 2007
Commit to switch!
For this campaign we needed to show how much can be done for the environment just by paying a little attention. To represent this concept, we envisioned a beautiful unfolding landscape, that gets bigger and bigger as the chain reaction has started. So we created a number of artworks with greenery and lofty trees and trickling pure water to remind ourselves how beautiful our planet is.
