Brand Toys
JWT created the world's first brand visualization tool. We helped them and unit9 creating a set of characters that are flexible enough to make every other avatar out there blush. We love characters.
JWT’s Brand Toys is something completely new when it comes to brands and the characteristics that make them unique in everyone’s perception. It is a magic tool that makes a customized toy out of brands, each with their own colours, logos, features.
How does it do that? The Brand Toys engine analyses intricate data from Millward Brown’s BrandZ survey and social media inputs – very complicated stuff.It is a highly technical project, with a kick-ass 3D engine that lets you spin up and down and 360 those branded foxes, monkeys and whatnot as if you had them in the palm of your hand. All wrapped up by an internet-retro interface we designed.
You can look through the existent toys, create your own toy and of course you can have it built in real life! Brands have never been so much fun.
