Krave Krusader
Kellogs Krave cereal is reaching cult status amongst students in the UK, to reward the fanbase Kellogs with CMW London decided to treat them to an addictive facebook game. Here choccy choccy.
The Kellogs Krave campaign spans across all media, everything from TV adverts to packaging points to the same thing. The Krave Krusader Facebook game
We set out to create an addictive facebook game that tied in with the newly launched Kellogs Krave cereal. The experience needed to be competitive and at the same time it needed to be a game you could pick up in a minute and just play for a bit.
Going back to our childhood we wanted to make a platformer, however they don’t lend themselves very well to the competitive / never-ending gameplay we wanted to achive. So we settled for a classic running game in the same vein as Canabalt,Robot Unicorn & mixing it with some mini-games goodness.
Outfits & Powers
To add more depth to the experience we added Krave Outfits, by playing the mini games that are woven into the main game you can unlock stars, these can be used to buy neat outfits. When you get an entire outfit set there’s an special outfit power unlocked, the Ninja can double jump, the magician can freeze the chocolate for a short period of time.
On top of these outfits you can also collect temporary powerups, and there’s a lot of them, if you’re lucky enough you might be able to find the ellusive bouncy shoe powerup!
Krave Krusader is a game that might look very basic at first look, but if you scratch the surface you will realize there’s 5 games, 24 unique looks for your Krave, 8 outfit powers…
